About Us

About LiveBlackHeart®
Laurina Genevieve Dennis, in memory
Laurina Genevieve Dennis, in memory

LiveBlackHeart® began as a way to honor Laurina Dennis. Her son, Calvin, built it around one belief:

Every Heart Has A Story. Share Your Story Shop the Collection

Where Our Story Began

Calvin Dennis grew up in Georgia and Tallahassee, Florida. In high school he played football and baseball, then earned a football scholarship to the University of West Georgia.

At 17, he lost his mother, Laurina, to pancreatic cancer six months after her diagnosis. In 2009, Calvin survived a car accident that took the life of his friend Willie Pitts. A year later, he lost another close friend, Maron Butler, in a car accident. Those losses shaped everything that came after.

In 2012, Calvin started Liveblackheart to honor his mother and carry her spirit forward. Today he works in live sports television for ESPN, and the brand has grown into a platform for storytelling and community.

Read Calvin’s Full Story
The Liveblackheart black heart and bolt logo

The Meaning Behind the Mark

Instead of heartbreak, the bolt stands for the strength you gain through life's experiences.

Resilience.Strength earned through the hardest seasons of life.
Connection.Stories that remind people they are not alone.
Purpose.Turning what hurt into something that helps others.

How We Bring Stories to Life

Pick Your Heart interchangeable heart patches
Brand

Apparel

Apparel designed to help you wear your story. Swap your heart patch anytime with Pick Your Heart™.

Shop Pick Your Heart™ →
Brand

Heart Talks

Conversations with athletes, artists, and everyday people about the moments that shaped them.

Watch the stories →
Brand + Nonprofit

Heart Cards

Share encouragement or remembrance and support a community partner with every card.

Send a Heart Card →
Nonprofit

Hope Connect Inc.

Our 501(c)(3) advances storytelling, education, and service through Heart Story Academy and scholarships. Donations are tax deductible (EIN 82-0737923).

Learn about Hope Connect →

Real People. Real Stories.

Your Story Belongs Here

Share your story for a chance to be featured and get 15% off your next order. For partnerships, contact us.

Share Your Story Shop the Collection
LiveBlackHeart® is a brand of LVBH LLC.

Let's Build Together!

For features, referrals, spotlights, collaborations, sponsorships, or brand ambassador opportunities contact below.

How Can We Create Together?